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- 1 campaign
- Limited Lumen runs
- Content concepts
- Social content generation
- No advanced video production
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One brief.
A campaign you can work with.
Campaign direction, channel-specific draft copy and images from a single brief. Lumen prepares the work; you review, approve and publish it yourself.
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Manual onlyLINKED SOURCEManual only
Oak & Ember Ethiopian Yirgacheffe Small-Batch Roast
Product launch · Audience: specialty coffee lovers and home baristas
LINKEDIN
Text
HOOK
Limited drop: Oak & Ember Ethiopian Yirgacheffe — direct-trade, small-batch roast.
BODY / CAPTION
We’re launching a light–medium organic roast sourced directly from family farms in Yirgacheffe. This direct-trade, single-origin lot was washed at high elevation and carries bright notes of bergamot, candied citrus, and jasmine flowers.
#SpecialtyCoffee #DirectTrade #SmallBatch
Edit variantAdd to manual queue
X
Text
200 bags only: Ethiopian Yirgacheffe from family farms — bergamot, candied citrus, jasmine.
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Ask Lumen
Static preview of the workspace after one real run on a demo brand. Nothing here is generated when the page loads.
Approval on every draft
Each variant waits in “Approval required” until you tap Approve.
Publishing stays manual
No social account is connected. You post what you approve.
Cost before every run
The credit cost is shown before every supported operation, including video.
✦ Video Studio — new video generation is paused while we upgrade it.
Campaigns, content and images are fully available; only new video runs wait for the upgrade.
See it work
One coffee launch.
Three drafts to explore.
One brief in. Channel drafts out. Explore the product’s saved output from the Oak & Ember demo campaign.
Marketing Commander / Social PlannerOak & Ember · Saved demo
TextApproved
Hook
Limited drop: Oak & Ember Ethiopian Yirgacheffe — direct-trade, small-batch roast.
Body / caption
We're launching a light–medium organic roast sourced directly from family farms in Yirgacheffe. This direct-trade, single-origin lot was washed at high elevation (2100m) and carries bright notes of bergamot, candied citrus, and jasmine flowers.
CTA
Pre-order the limited roast drop at oakandember.coffee
Saved output, with its recorded approval state. Publishing stays manual.
Sample data. Oak & Ember is a demo brand. The drafts are the product’s own output, excerpted for length; a TikTok script was part of the same run. This is a presentation of saved output, not a live generation. Publishing stays manual: you post what you approve.
Run it on your own briefThe recording
One coffee launch, turned into drafts for every channel
Real product recordings · 28 seconds · no sound
A question to Lumen about the launch and the plan it wrote back. One brief becoming a content package. A distinct draft per channel. The campaign visual the product generated. Then a person tapping approve, and the draft turning from Approval required to Approved.
Several recordings of the same demo campaign, cut together; not one uninterrupted take. Oak & Ember is invented, the workspace is real, and publishing stays manual.
Live product
The product, as it runs today
The workspace overview: what needs attention, active work, and where to start.
Lumen Command Center: describe the goal, Lumen guides the workflow, you stay in control.
Saved campaigns with status, goal and preflight. Nothing is published automatically.
Social Planner: one source becomes channel-specific drafts you approve and publish yourself.
How it works
From brief to approval, in one flow.
Lumen guides every step, and every step ends with you.
- 01
Start with a brief
Describe the product, paste a website, or link a saved campaign.
- 02
Lumen plans
Campaign direction: positioning, audiences and content angles.
- 03
Drafts per channel
Copy, scripts, images and storyboards from the same context.
- 04
You review
Edit, approve, or send it back. Nothing moves without you.
- 05
You publish
Set an intended time as a reminder and post from your own accounts.
For the person doing the marketing
Founder. Small team. Still your name on it.
Lumen turns your brief into campaign direction and channel drafts. You bring the knowledge of your business and decide what goes out.
The offer, plainly
Start lean. Scale when it works.
Every plan includes Lumen and approval-first controls. Start on the free Preview plan; no card needed.
Launch
€19/month
250 credits every month
For creators and entrepreneurs getting started.
- 1 user
- Campaign Builder
- Content Studio
- Lumen Agent Runs
- Image, voice and video production
- Social content generation
- Platform-specific formats
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Growth
€49/month
900 credits every month
For businesses publishing content consistently.
- 3 users
- All Launch features
- Social planner with publish reminders
- Brand Memory (planned)
- Lumen recommendations
Scale
€99/month
2,500 credits every month
For growing businesses and marketing teams.
- 5 users
- All Growth features
- Larger content batches
- Automations
- Team approvals
- First access to new Lumen Skills
Agency
€249/month
7,500 credits every month
For agencies managing multiple customers.
- Unlimited users
- All Scale features
- Roles and permissions
- First access to new Lumen Skills
Available on request
Credits pay for Lumen runs and the assets they produce; the cost is shown before every supported operation. Full plan details
Android pre-registration open
Marketing Commander is coming to Android.
Android pre-registration is open. Plan campaigns, create content and shape social posts with Lumen AI. Pre-register for the Android launch.
- Review and approve content from your phone.
- Ask Lumen for the next best action anywhere.
- Campaigns stay in sync with the web app.
Trust
Your data, your decisions.
Approval-first
Nothing is published without your explicit approval.
Privacy-conscious
Your work stays yours. Read what we store, and why, on the privacy page.
Transparent credits
See exact credit costs before every media operation.
You control the money
Starting takes no card, and you can cancel a paid plan from the workspace.
FAQ
Questions, answered.
An AI Marketing Operating System that turns ideas into strategy, campaigns, content and production workflows.
Build the campaign. Keep the control.
Bring one real goal into the workspace and see what Lumen prepares for it.
Free Preview plan: 25 credits and your first campaign, no card needed.